E Commerce CHAPTER WISE QUESTONS COLLECTION

 Unit 1: Introduction

1. Briefly explain the electronic transaction act of Nepal.
2. What are some of the factors driving the growth of social e-commerce?
3. How provisions relating to digital certificates are defined in the electronic transaction act of Nepal?
4. Describe the factors that make U-commerce different from M-commerce?
5. What do the properties like ubiquitous, richness, and information density in e-commerce means? Support your answer with an example.
6. How pure e-commerce differs from partial e-commerce? Support your answer with proper examples.

Unit 2: E-commerce Business Model

1. What is B 2 B e-commerce? Discuss various B 2 B business models.
2. How are exchanges different from industry consortiums?
3. What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage?
4. What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example.
5. What is e-commerce business model? Describe the key elements of e-commerce business model.
6. What is industry value chain? Mention the generic players in the value chain.
7. What is EDI? How EDI is used in ecommerce. How EDI has influenced information flow in international trade?
8. Explain different types of B2C business models with examples.
9. Describe firm value chain and form value web. Mention their significance in e-commerce.

Unit 3: Electronic Payment System

1. What is a dual signature? Describe the dual signature operations? How is dual signature used during purchase request operation of SET protocol?
2. What is an e-payment system? How do online credit card transactions work?
3. What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET.
4. What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce.
5. What is e-payment? Discuss how credit card transactions, electronic checks and stored value\npayment system work. Mention their pros and cons
6. What is digital wallet? How it works?
7. What is digital wallet? How it can be used in ecommerce? What issues need to be considered while designing electronic payment system?
8. Describe how electronic payments are done using digital cash, e-checks, and electronic billing presentment and payment systems. List their advantages and disadvantages.
9. How auctioning is done In e-commerce? Discuss different types of auctioning.

Unit 4: Building E-commerce System

1. What are the basic elements to be considered while developing an e-commerce website?
2. What is catalog in e-commerce? How are catalogs created?
3. Why it is important to build catalogs in e-commerce systems? How static catalog differs from dynamic catalog?

Unit 5: Security in E-Commerce

1. How cryptography and hash functions are used in e-commerce to ensure security.
2. What is adware? How is the SSL protocol used in e-commerce?
3. What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce?
4. What is social engineering? How access control mechanisms are used in e-commerce for authorization?
5. What are the security threats in e-commerce? How client server and data transactions securities are maintained in e-commerce?
6. Define malicious code. How the potentially unwanted programs like adware and spyware works?
7. What is cryptography? How cryptography can be used to ensure data and message transaction security in ecommerce?
8. Why it is essential to enforce security in e-commerce? Discuss the different dimensions of e-commerce security from consumer and merchant perspectives.
9. What is identity theft? How spoofing and pharming can impact e-commerce trades?

Unit 6: Digital Marketing

1. What is digital marketing? Why is it essential in e-commerce? How do marketing metrics like click-through rate, bounce-back rate and conversion rate influence E-mail marketing?
2. How social marketing, mobile marketing and local marketing are used in e-commerce to promote business.
3. What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?
4. How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools?
5. Discuss different pricing models for online advertisements
6. How facebook exchanges, reaction buttons and sponsored message are used for social\nmarketing and advertisement.
7. Describe how rich pins, promoted pins and cinematic pins are used in Pinterest Marketing?
8. Discuss the concepts behind the online marketing metrics like impressions, Click-through rate, and page views.

Unit 7: Optimizing E-commerce Systems

1. Describe the working mechanism of search engines.
2. What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based?
3. What is Search Engine Optimization (SEO)? How on page SEO can be done?
4. Why it is essential to perform Search Engine Optimization (SEO)? How off page SEO can be done?
5. What is the significance of doing Google analytics and social media analytics in e-commerce? How they are done?

Miscellaneous / Cross-Chapter Questions

1. What does omni-channel mean in terms of e-commerce presence? Justify with an example
2. What is media convergence in ecommerce? How it influence ecommerce? Discuss technological and market factors that drive media convergence.
3. What are the different types of digital documents used in corporate library?
4. What is I-way? What market forces influence the I-way?
5. Discuss the post-purchase interaction involved in mercantile process from customers perspective.
6. How WWW architecture encompasses the global hypertext publishing, universal reader, and client-server concepts?